What is Womply Data Premium?
Womply Data Premium is a module of Tyler Economic Intelligence that allows users to track and analyze small business revenue, a critical signal of economic activity. This data is highly granular in terms of its ability to be broken down by census tract (neighborhood level), by industry (26 NAICS 2 digit codes), and through time (data is aggregated and refreshed data). This vital data, used by leading economists, is now available in aggregated form for state and local government executives and their staff so they can use that data to understand and track their economic activity. As a module of Tyler Economic Intelligence, Womply Data Premium clients are able to explore the data as a metric within their dashboard and can intuitively track business revenues over time, broken down by industry, and geographically at the census tract level. The NAICS industry codes and census tract IDs facilitates joining with other datasets, including Census demographic data. Womply Data Premium clients are also able to export the data for internal sharing and for ad-hoc analysis.
Why Use Womply Data Premium?
In the wake of the COVID-19 pandemic, state and local government leaders face unprecedented challenges in reviving their economies. In order to navigate their recovery and pinpoint economic recovery interventions to those areas most in need, state and local government leaders need granular, timely insights on the contours of economic activity in their jurisdiction. Womply Data Premium uniquely allows state and local government leaders to answer questions such as:
- How are small businesses revenues affected by the pandemic? What are small business revenues relative to a pre-pandemic baseline?
- How are different industries recovering? Are there particular industries that warrant public policy interventions to promote economic development?
- How does place affect economic recovery? Are there some neighborhoods that have suffered especially severe effects from the pandemic?
Who Uses Womply Data Premium
State and local government executives, economic development departments, and their staffs are key users of Womply Data Premium. As a module in Tyler Economic Intelligence, this data is pre-packaged to allow even the most non-technical audiences to derive value from the data. However, since the data is also available to be exported for ad-hoc analysis, more technical personas can join the dataset with other datasets for advanced analysis. Key personas include:
- Governor/Mayor/County Executives and their staff
- Policy director
- Economic development director
- Chief Financial Officer
- Community development director
- Disaster recovery director
- Small business services director
How do I obtain Womply Data Premium?
Womply Data Premium is available for sale as a module to all Economic Intelligence clients. Individuals interested in a free trial for 90 days should contact recovery_insights@tylertech.com to request an instance.
Abridged data dictionary
|
Column |
Description |
Data type |
Example |
|
Date |
Date of transactions (YYYY-MM-DD) |
Datetime |
1/1/20 |
|
State |
State of business |
String |
CA |
|
County |
County of business |
String |
San Mateo County |
|
Zipcode |
Zipcode of the business |
Integer |
84043 |
|
Census_tract |
Census tract ID of the businesses |
Integer |
12345678901 |
|
NAICS |
The industry sector codes as defined by the North American Industry Classification System |
Integer |
451,120 |
|
root_category |
Root category of the business |
String |
Food and Beverage Shops |
|
Num_Unique_CC |
Count of unique credit or debit cards making the transaction in the sample |
Integer |
123 |
|
Merchants |
Number of transacting merchants in the sample |
Integer |
123 |
|
Revenue |
Total daily credit and debit card revenue |
Integer |
$123 |
|
yago_revenue |
Daily credit and debit card revenue from one year ago |
Integer |
$123 |
|
yago_merchants |
Number of transacting merchants from one year ago in the sample |
Integer |
123 |
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