Tyler Recovery Insights - Safegraph Data Premium

What is Safegraph Data Premium? 

SafegraphData Premium is a module of Tyler Recovery Insights that allows users to track and analyze visits at businesses and other public points of interest, a critical signal of economic activity. This data is highly granular in terms of its ability to be broken down by census tract (neighborhood level), by industry (26 NAICS 2 digit codes), and through time (data is aggregated and refreshed data). This vital data, used by leading economists, is now available in aggregated form for state and local government executives and their staff so they can use that data to understand and track their economic activity. As a module of Tyler Recovery Insights, Safegraph Data Premium clients are able to explore the data as a metric within their dashboard and can intuitively track foot traffic metrics over time, broken down by industry, and geographically at the census tract level. The NAICS industry codes and census tract IDs facilitate joining with other datasets, including Census demographic data. Safegraph Data Premium clients are also able to export the data for internal sharing and for ad-hoc analysis.  

Why Use Safegraph Data Premium? 

In the wake of the COVID-19 pandemic, state and local government leaders face unprecedented challenges in reviving their economies. In order to navigate their recovery and pinpoint economic recovery interventions to those areas most in need, state and local government leaders need granular, timely insights on the contours of economic activity in their jurisdiction. Safegraph Data Premium uniquely allows state and local government leaders to answer questions such as:

  • How have visits to businesses and public spaces changed as a result of the pandemic? Which interventions affect visits the most?
  • As the economy starts to recover, which areas of my jurisdiction will see the most foot traffic? Why?
  • Which industries are seeing the biggest impact in changes to visits? How can economic recovery interventions be directed to those most in need?  

Who Uses Safegraph Data Premium 

State and local government executives, economic development departments, and their staffs are key users of Safegraph Data Premium. As a module in Tyler Recovery Insights, this data is pre-packaged to allow even the most non-technical audiences to derive value from the data. However, since the data is also available to be exported for ad-hoc analysis, more technical personas can join the dataset with other datasets for advanced analysis. Key personas include: 

  • Governor/Mayor/County Executives and their staff 
  • Policy director
  • Economic development director 
  • Chief Financial Officer 
  • Community development director 
  • Disaster recovery director 
  • Small business services director  

How do I obtain Safegraph Data Premium? 

Safegraph Data Premium is available for sale as a module to all Recovery Insights clients. Individuals interested in a free trial should contact recovery_insights@tylertech.com to request an instance.  

Abridged data dictionary 

Column 

Description 

Data type 

Example 

date_range_end 

End time for measurement period in ISO 8601 format of YYYY-MM-DDTHH:mm:SS±hh:mm (local time with offset from GMT). 

 

Datetime 

2020-03-31T00:00:00-06:00 

 

region 

State of business 

String 

CA 

postal_code 

Zipcode of the business 

Integer 

84043 

census_tract 

Census tract ID of the businesses 

Integer 

12345678901 

top_category 

The industry sector codes as defined by the North American Industry Classification System 

Integer 

451,120 

visits_by_day 

The number of visits to the POI each day over the covered time period 

String 

Food and Beverage Shops 

total_devices_seen 

Total devices in panel on the given day 

Integer 

123 

 

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