Tyler Economic Intelligence: Safegraph Business Revenues Data

What is Safegraph Business Revenues Data?

Safegraph Business Revenues Data is one of the data sources that powers Economic Intelligence. It allows users to track and analyze revenues captured by small and large businesses within a jurisdiction, a critical signal of economic activity. This data is collected by credit and debit cards, and then anonymized and aggregated by Safegraph.

This data is highly granular, and can be broken down by:

• geography, at the census tract level

• industry, at the 2-digit NAICS code level (26 different codes)

• time period, at the monthly level (and refreshed monthly)

When you purchase Economic Intelligence, this data appears in the form of out-of-the-box metrics on your dashboard, pre-configured to get you the most valuable insights about mobility in your jurisdiction.

The key difference between this data source and Affinity Consumer Spending Data is that Safegraph Business Revenues Data tracks revenues of businesses that are physically located within a jurisdiction. Affinity Consumer Spending Data tracks the spending of people within a jurisdiction, whether or not the money is going to businesses within that jurisdiction.

To learn more about this data source, please visit Spend | SafeGraph Docs.

Why use Safegraph Business Revenues Data?

In the wake of the COVID-19 pandemic, state and local government leaders face unprecedented challenges in reviving their economies. In order to navigate their recovery and pinpoint economic recovery interventions to the areas most in need, state and local government leaders need granular, timely insights on the contours of economic activity in their jurisdiction. Safegraph Business Revenues Data uniquely allows state and local government leaders to answer questions such as:

• How have local businesses fared during the pandemic, or other times of economic hardship? Which industries were the most impacted?

• Are businesses in certain geographical areas impacted more than others? Why might that be the case, and what can be done to promote economic vitality in struggling areas?

• Are there particular industries or areas that warrant public policy interventions to promote economic development? And once those interventions have been put in place, did they actually work to achieve the desired outcomes?

Who uses Safegraph Business Revenues Data?

State and local government executives and their staff are key users of Safegraph Business Revenues Data. As a feature of Economic Intelligence, this data is pre-packaged to allow even the most non-technical audiences to derive value from the data. However, since the data is also available to be exported for ad-hoc analysis, more technical personas can join the dataset with other datasets for advanced analysis.

Key personas include: 

• Governor/Mayor/County Executives and their staff 

• Policy Director

• Economic Development Director 

• Chief Financial Officer 

• Community Development Director 

• Disaster Recovery Director 

• Small Business Services Director  

How do I obtain Safegraph Business Revenues Data?

Safegraph Business Revenues Data is only available to Economic Intelligence clients.

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